What do Napoleon Bonaparte, a dandruff shampoo, and an Austrian-American psychologist have in common? And how on earth do they have anything to do with the value of design for business? That’s what we’re here to discuss today. But first, let’s talk about graphic design. What is graphic design? There are many definitions floating around out there, but here’s one that I particularly like:
Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design.