If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.
Over 97% of consumers use the world wide web to find new brands and make purchases. Therefore, ranking in Google results and being visible online is non-negotiable in business. To be successful, however, you have to do more than just be visible. It is also imperative to stand out. Here, we’re going to dive into ten proven steps you can take as a business to improve your web presence.
Your brand is possibly the most important factor in bringing customers to your business. This makes developing your brand a top priority, probably second only to delivering a quality product. But you can't develop your brand by just telling anyone who will listen that you are good (or great :). You need to put in place a well-defined brand development strategy. It should have the expressed purpose of influencing your customers to view your business through a lens of your own making. Your strategy should consist of tactics for engaging your brand viewership in multiple media, including print, broadcast, and online.
Meaningful Content Makes the Sale
We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.
High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.
Here, we will introduce 5 metrics you can use to assess your lead generation strategy.
Picture this: Your stakeholders have asked multiple times for a timeline and activities for the next marketing campaign. You've pitched the idea and they loved it! Now there's a fire under you to get it packaged and ready to launch. You deliver to management what's needed and have no time to check the boxes. You need this done to move to the next thing. Sound familiar?
When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.
You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.
Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.”
Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business.
Topics: Marketing Automation