We recently discussed the Value of Design for Business here on the Seventh Scout blog. In that post, we explored the role of design as a crucial and highly visible component of your company’s brand and reputation. Since design IS communication, today, we’re going to let you in on four pieces of communication advice that your graphic designer might be afraid to give you. The reason they might be afraid to tell you these things is that so often, business owners, marketing folks, and clients, in general, ask their designers to do the exact opposite of the four things we’re about to discuss.
What do Napoleon Bonaparte, a dandruff shampoo, and an Austrian-American psychologist have in common? And how on earth do they have anything to do with the value of design for business? That’s what we’re here to discuss today. But first, let’s talk about graphic design. What is graphic design? There are many definitions floating around out there, but here’s one that I particularly like:
Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design.
The world of social media is ever changing and can be overwhelming, but there is one aspect that stays rooted under it all and that is its purpose – connection. In fact, social media has become an integral part of all of our lives and as of 2020 there were 3.6 billion people using social media worldwide. So, as marketers or as a brand or company looking to market itself and its services or products, how can we use social media as a tool to interact with consumers and drive business decisions? Welcome to Community Engagement 101.
Do you engage with your audiences on social media? No, we don't mean posting to your social media feeds, we mean actually interacting on them! Now more than ever, people expect businesses to respond on social media and your social media platforms can become one of your greatest customer service tools! Additionally, community engagement allows your company to listen to and engage directly and transparently with your audiences, build personal, long-term relationships, and establish an authentic brand voice among many other benefits.
As coronavirus continues and stay home orders sweep the nation and the globe, our agency and our clients are continuing to find creative and innovative ways to continue operations. A vital part of many businesses and brands centers around the ability to conduct workshops and trainings to share thought leadership and promote necessary trainings.
Inbound marketing is a extremely popular and useful for marketers, but did you know that sales teams benefit from inbound marketing, as well? Imagine attracting your ideal prospects with such regularity that your sales team need only pick up the phone and take the call?
How can businesses survive as clients are ordered to stay home, conferences are postponed or canceled all together, and marketing budgets are slashed as we all struggle to adjust to an unpredictable and unsteady economic environment?
There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.
Find more statistics at Statista
This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%.
Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?
Is your Digital Marketing working? How do you know? How can you best monitor ROI like Metrics, Measurement, Marketing & Money?
SEO is a commonly referenced buzzword in the mar-tech space, but what exactly is it? Search engine optimization or SEO is the process of increasing the ranking of a web page to users of a search engine. It refers to the improvement of unpaid results (known as "organic" results) and excludes direct page visitors and the purchase of paid placement at the top of a search’s results.