What is Inbound Marketing?

Posted by Lynn Yeldell

As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.

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Topics: Content Marketing, Inbound Marketing

5 Benefits of Content Marketing

Posted by Vira Vielmann

Before we dive into the benefits of content marketing (and there are a lot), it’s important to have a good grasp on what content marketing really is. First and foremost, content marketing is information. At its core, content marketing is all about sharing information, whether educational or entertaining, that provides value to whoever is reading it.

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Topics: Content Marketing

Seventh Scout Has a New (Website) Look

Posted by Vira Vielmann

Ok, so we went dark for awhile and here’s why; we got caught up in the situation that many growing businesses experience. We gained momentum, brought in some key clients and partners, put our hearts and minds into delivering amazing work, and neglected our own website in the process.  

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SEO Tactics That Can Get You Into Trouble

Posted by Vira Vielmann

SEO is a tactic that can boost online presence for your business. While there are many best practices, tips, and tutorials on how to get SEO right, there are also many, many things to stay away from. Not only will carrying out the following activities get you lackluster results, but they will also harm your SEO efforts and even hurt your brand. Here are a few of the most common red flag SEO strategies that can get you into trouble if you’re not careful.

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How Do Search Engines Work? (The Quick Version)

Posted by Vira Vielmann

Knowing the inner workings of a search engine can get fairly technical, and this post is anything but that. The following is a quick overview of what search engines do, how they work, and how they drive relevant, profitable traffic to your website, which ultimately helps in growing your business.

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5 Things That Affect Search Engine Results

Posted by Vira Vielmann

There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

4 Ways SEO Helps Grow Your Business

Posted by Vira Vielmann

What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

7 Big Benefits to Running a Website Audit

Posted by Vira Vielmann

Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?

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Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology

Make Content Marketing Part of Your Strategy

Posted by Vira Vielmann

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

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Topics: Content Marketing, Social Media, Paid Advertising

5 Things That’ll Kill Your Facebook Strategy

Posted by Vira Vielmann

Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.

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Topics: Social Media, Marketing and Sales Technology