How can businesses survive as clients are ordered to stay home, conferences are postponed or canceled all together, and marketing budgets are slashed as we all struggle to adjust to an unpredictable and unsteady economic environment?
There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.
Find more statistics at Statista
This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%.
Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?
SEO is a commonly referenced buzzword in the mar-tech space, but what exactly is it? Search engine optimization or SEO is the process of increasing the ranking of a web page to users of a search engine. It refers to the improvement of unpaid results (known as "organic" results) and excludes direct page visitors and the purchase of paid placement at the top of a search’s results.
The second in our series on "Digital Marketing During Coronavirus," our panel of Scouts hosted an interactive webinar on SEO During Coronavirus. If you are just beginning the shift to digital marketing, our panel shares tips and best practices on creating and implementing your SEO Strategy. For those who are already leveraging SEO to grow your business, our panel shares information about adapting your 2020 strategy during Coronavirus (COVID-19).
Below is a recording of this webinar where we cover:
- How Search Engines Work - crawl, index, rank
- Make A Plan to Get Started with SEO - start searching, conduct an SEO Audit, run competitor analysis, build your team
- Keywords / Phrases - keywords are clues, find the most unique and targeted keywords for your customers
- Page Structure - Importance of title tags and heading tags (H1 tag specifically)
- Connection with Content - Good SEO is connected to all of your content, not just keywords
- Stay Committed to the Long Term - Plan for the path out of any current crisis as SEO is a long term strategy.
- Find Your Authentic Voice - Create content to connect as search engines look for "beneficial purpose" through YMYL and EAT.
Blog posts are a fantastic way to engage your audience and draw prospective clients in from their search results using SEO keywords. But how do you hit the balance of writing an interesting and informative post that drives your audience towards your content without seeming salesy or unnatural? We’ll go over some effective tips for making SEO-oriented blog posts work for your brand at Seventh Scout.
Topics: Content Marketing
According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."
SEO is one of the most effective ways to draw new clients towards your product or service, but if your website isn’t designed to make the most of your keywords, it isn’t going to work as well as it could. Here are some of the elements every website should have in order to make the most of their search engine optimization strategy.
SEO is one of the most effective ways to get your products and services to the audience you need, but being a web-based marketing strategy means that it can often get pretty technical. Search engine optimization isn’t just about having catchy keywords and engaging content; it’s also important to make sure you’re using the technical resources this marketing strategy offers to get your company in front of the right sets of eyeballs. Today we’re going to walk you through the nitty gritty of the tools you need to make SEO work for you at Seventh Scout.
During times of uncertainty, it is important to remember that one day we will look back on this as a distant (albeit unpleasant) memory. In areas where fear of contracting COVID-19 is high, massive numbers of people will lose their jobs as hundreds of thousands of commercial businesses will lose their customers and be forced to cease operations.