Inbound Marketing has proven to benefit businesses of all shapes and sizes. Internally, it helps streamline sales and marketing processes. Externally, it attracts the right customers, resulting in generating more business and repeat business. If those reasons alone, don't convince you to start an inbound marketing strategy for your business, then here are a few more.
Inbound Marketing Leads to Increased Brand Awareness
When you use inbound marketing to reach your potential customers, they learn something valuable about your company and the services or products it provides. As they consume your content and learn about your business, they begin to associate your company directly with the product or service you sell.
Furthermore, for inbound marketing to work for brand awareness, you must not only produce an abundance of content for your audience, but it has to be valuable, solve a problem, address a pain point, etc. And, every piece of content you create, whether it is a video, social media post, blog post, or podcast should be marked by your brand standards. Meaning, every time your audience consumes your content, they should see your logo and hear your brand values communicated. The more attracted your audience is to your brand (both visually and through content), the more exposure and recognition your brand will receive.
Inbound Marketing Creates Trust
Consumers want to trust and build relationships with the brands they do business with. They want to get to know the faces behind the content and understand the real reasons why they should choose your brand over another. Delivering content to your audience via inbound marketing does just that.
Because people are tired of being bombarded by information, they have turned off their ability to consume content that is delivered to them without their consent. Fortunately, inbound marketing makes content available for your audience to consume on their own terms. Because you’ve created content that your ideal customer is already searching for, on topics that are valuable, and that they can digest on their time, your brand already has a chance at winning their business. Trust is huge in today’s landscape and brands that fail at developing trust will start losing customers if they haven’t already.
Inbound Marketing Generates High-Quality Leads
When a visitor lands on your website as the result of inbound marketing, they are there because they want to be. Your content attracted them there and because of that, they want to learn more about what your brand is and, if possible, try your goods/services for themselves.
Visitors who are on your website because they want to be, are better leads than those who are driven there by force. Curious and engaged visitors will explore your site and what you have to offer and, ultimately, are more likely to buy.
Inbound Marketing Facilitates Sales
In the end, inbound marketing facilitates sales for your business. With inbound marketing instead of working tirelessly trying to convince people to do business with you, they come running when they are ready. If they are ready, it means you have already gained their trust. Then, all you have to do is make the transaction as simple as possible.
Get Your First Taste of Inbound Marketing
Ready to delve deep into Inbound Marketing, including the Why's and How's? Download our ebook How to Attract the Ideal Customer With Inbound Marketing to learn how to start applying Inbound Marketing into your sales and marketing strategies.