What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.
- If you’re struggling to get your website to show up on Google, you need SEO.
- If you’re challenged with getting your content to show up on the first page of Google, you need SEO.
- If you just launched or relaunched your business website and need more visitors, you need SEO.
- If you need to focus on converting visitors to customers, you’ll need SEO to help with that.
4 Ways SEO Helps Grow Your Business
Great SEO strategy will help your business in the following areas:
- It Improves Organic Search Results
The internet has become the first stop for business and topical searches. But what does SEO have to do with that? Well, if you want to stand a chance against your competitor, you need your business and your content to show up on search engine listings. The more, quality content you have on your site, the more you feed the search engine beast and the more likely it is you show on Google.
- It Raises Your Search Ranking
Not only do you want to be found; you want to be found on the first page. After all, who searches past the first page of search results these days? With great SEO, you not only increase your chances of being found online, but by listed higher in search engine results.
- It Increases Website Conversion Rates
When you optimize your website for search engines you will gain visitors looking for your business specifically or goods and services such as the ones you offer. Unlike other forms of marketing, SEO is the only strategy that is guaranteed to get visitors, and if you do it right, you’ll convert those visitors into customers.
- It Expands Your Audience Reach
While organic and local searches are of the utmost importance to search engine rankings, you should be aware of how SEO strategy assists in building a wider audience for your business as well. After all, for your business to scale up, you need to expand your reach. This can be mean many things, like expanding from your loyal client base that has bought from you previously based on word of mouth or moving from a local reach to a regional, national, or global reach.
The Time for Great SEO is NOW
Compared to other marketing strategies such as paid advertisements and social media, SEO comes out on top. Don’t get us wrong; we’re not saying paid and social media efforts don’t matter. SEO just has a longer shelf life.
That’s why your competitors are investing their time, money, and energy into SEO strategies and implementation. The moment you stop investing in paid and social media efforts, your competitors’ SEO strategies will still be working for them. And if your competitors aren’t doing great in the SEO realm, then now’s the perfect opportunity to get a leg up.
Did we pique your interest on SEO? Download our new guide on Why Does SEO Matter? and learn more about how SEO benefits your business.