It’s no secret that inbound marketing works. After all, statistics show that 80% of business decision-makers prefer to get their information from articles over advertisements. Furthermore, inbound practices produce 54% more leads than outbound practices. But what is it exactly that makes Inbound Marketing work? What goes into making Inbound Marketing a success? Here are five essential marketing elements to include in Inbound Marketing to get results.
Keeping in mind that business leaders prefer to do their own research, it's easy to see why SEO is an essential element of inbound marketing. Unlike traditional marketing, inbound marketing relies on your best leads coming TO you instead of you going out to get them. Quality SEO makes your business content easily accessible through Google - the first place everyone goes to search for information.
Relevant Blog Articles
Delivering quality content to your audience is essential to inbound marketing, and the easiest way to do that is via a blog on your website. Blog articles allow you to deliver educational and entertaining content to your audience regularly. Furthermore, blog articles can also be easily distributed to your audience via mediums, such as social media and email marketing.
Standout Social Media
Across the globe, there are 2.77 billion users on social media channels, including Facebook, Instagram, Twitter, and LinkedIn. With so many users, you can't deny the fact that social media is a force to be reckoned with when it comes to communicating with your desired audience. When it comes to inbound marketing, social media is used to engage leads by building brand recognition and gaining their trust. Both of which are essential strategies used to acquire lifetime customers.
Quality Website Content
With so many people consulting Google before they purchase goods or services, it is inevitable that, if you have quality SEO, they will land on your website. In an inbound marketing process, your website is one of the last stops a lead will make before they become a customer. That being said, it is essential for your website to be engaging and effectively lead visitors to the decision you want them to make. Building a website with quality content and strategic design on each page is the best way to do that.
Strategy & Automation
The best way to implement all of the essential inbound marketing elements is to automate the process. With automation, you can spend less time on redundant processes like delivery and more time creating quality content that grabs your audience's attention. Furthermore, devising a strategy for the automation ensures your content is delivered where you want it delivered when you want it delivered.
Work With an Inbound Expert
Partnering with Seventh Scout, a HubSpot partner, makes creating a strategy for inbound marketing and automating the process a breeze. Why use HubSpot? Because it’s much more than an email or social media management tool. It streamlines both sales and marketing operations in an effort to generate more business. If you’re ready to develop a clear path forward towards inbound marketing success using HubSpot as the catalyst, there is no better time than now to get started. Contact us today to learn more about Inbound Marketing and HubSpot.