Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.
Here are a few slip ups that will kill your Facebook strategy:
You don’t do any testing.
Test copy, images, times of day, etc. and see how your audience responds. Just know that one instance of a post isn’t enough to gather data to make informed decisions.
A simple example: Take one listing and post one image with a short message, using a link for more details. Monitor activity for a few days and then post it again within two weeks with a collage of images and the same text. See if it merits different results.
You don’t engage.
Social Media is social. One way to lose followers and not garner additional followers or engagement is to send one-way communication. Simply asking questions in your posts will help elicit conversation. Try a “This or That” post.
You go on hiatus.
A few days are ok. A week is even forgivable. A few weeks to one month and you’ll start seeing people fall off your page. There are many reasons to be on Facebook, but remember, you need to stay top of mind to both consumers and clients. That’s why scheduling a few posts ahead of time can help tremendously.
You make rookie moves.
Images and video will give you brownie points, but there’s nothing worse than seeing pixelated or badly cropped photos and videos in portrait format. There are a ton of apps and tools like Canva and iMovie to help you easily construct professional photos and videos, so take advantage of them.
You change strategy too soon.
We’ve seen time and time again clients change direction halfway through the month because posts aren’t “doing well” right out of the gate. Don’t try change directions three days after a post has published just because it didn’t go viral. Test posts and see how they did after a week. With boosted posts, leave them alone for two weeks then do any tweaking needed.
Don’t Think You Need to Do It All
Marketers are busy and employers often think that social media can be put on anyone’s lap and nurtured for an hour or two a day. Social media is not a part time job. If you’re not posting and engaging your audience, you should be monitoring and tracking social media activity. Make sure you ask for help when it’s needed. Find a professional photographer or intern to help with social media marketing if you find you’re getting behind on managing your accounts.
Biting off more than you can chew? Contact us to help you setup and manage your social media accounts.