A Guide for Creating Search Engine Optimized Blog Posts

Posted by Seventh Scout

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Blog posts are a fantastic way to engage your audience and draw prospective clients in from their search results using SEO keywords. But how do you hit the balance of writing an interesting and informative post that drives your audience towards your content without seeming salesy or unnatural? We’ll go over some effective tips for making SEO-oriented blog posts work for your brand at Seventh Scout. 

Be Wise with Your Keywords

Keywords should be repeated in your blog copy frequently enough that a search engine can boost it to the top of the results with little issue, but not so often or so unnaturally that the reader can easily tell you’re trying to drive traffic to your page. An ironic truth of serving clients and customers is that they don’t like to be aware that they’re being sold something, and most have the instincts to spot inorganic and inauthentic prose a mile away. Repeating a primary keyword every 60 to 100 words and a secondary keyword every 150 to 250 words works well as a rough guide to follow. This will give you many opportunities to work your keywords naturally into your copy, and space them out far enough that a reader won’t find their repetition to be noticeably odd. 

Pick a Relevant Topic

No one in your prospective audience is going to engage with a post detailing a topic that doesn’t interest them, no matter how much they might benefit from the services you’ll provide them if they happen to click through. When you pick something to write about, don’t settle for something that’s only relevant to your business: make sure it’ll capture the attention of your reader as well! An auto shop, for example, should probably avoid writing a post with a title like “Proper Lugnut Maitenance for Japanese Cars Manufactured Between 1974 and 2006,” and go for something like “Why Taking Care of Your Lugnuts is Vital for Road Safety” instead. Intrigue and urgency is the name of the game when it comes to coming up with blog subjects that will entice your readers to find out what it is you have to offer. 

Be Mindful of Length

Deciding how long a blog post about a given topic should be is always going to require you to weigh some pros and cons. A long blog entry will give you more opportunities to work in keywords and boost your page to the top of the results; on the other hand, some topics just don’t merit several thousand words of explanation, and you don’t want your readers to get bored and tab out before they make it to the bottom of the page. A short post will probably be a punchier read and get your audience acquainted with your Call To Action sooner, but this runs the risk of coming off as a tacky hard-sell and cuts down on your opportunities to incorporate vital SEO terms. Before you outline a blog post, ask yourself a simple question: How much time would I want to spend reading about this if it popped up in one of my Google searches? From there, set a word count that you can meet and try to incorporate your desired keywords as naturally as possible throughout the length of the post. 

Summing it Up

If you need a quick and dirty guide to writing blog posts for SEO engagement, these are the three cardinal rules to keep in mind:

  • Choose Relevant Keywords
  • Use Those Keywords as Naturally as Possible
  • Don’t. Be. Boring. 

If you can follow those steps and trust your gut when you think you might be wandering astray from them, you’ll end up crafting great content for your website in no time flat. Think about what you like to read when you’re surfing the web, and build your post from there using a point of interest to begin with and a call of action to end with. Fluid prose and on-brand sales windows are going to be the keys to your success!

If you want more professional help with designing and implementing an SEO strategy for your project or business, get in touch with the experts at Seventh Scout today and ask how we can help. We always love to hear from new readers, and we help companies and entrepreneurs of all sizes and means get in front of the audience they need every day. Join forces with Seventh Scout now and let us help you write the next chapter of your story.

Topics: Content Marketing