The world of social media is ever changing and can be overwhelming, but there is one aspect that stays rooted under it all and that is its purpose – connection. In fact, social media has become an integral part of all of our lives and as of 2020 there were 3.6 billion people using social media worldwide. So, as marketers or as a brand or company looking to market itself and its services or products, how can we use social media as a tool to interact with consumers and drive business decisions? Welcome to Community Engagement 101.
Do you engage with your audiences on social media? No, we don't mean posting to your social media feeds, we mean actually interacting on them! Now more than ever, people expect businesses to respond on social media and your social media platforms can become one of your greatest customer service tools! Additionally, community engagement allows your company to listen to and engage directly and transparently with your audiences, build personal, long-term relationships, and establish an authentic brand voice among many other benefits.