We recently discussed the Value of Design for Business here on the Seventh Scout blog. In that post, we explored the role of design as a crucial and highly visible component of your company’s brand and reputation. Since design IS communication, today, we’re going to let you in on four pieces of communication advice that your graphic designer might be afraid to give you. The reason they might be afraid to tell you these things is that so often, business owners, marketing folks, and clients, in general, ask their designers to do the exact opposite of the four things we’re about to discuss.
What do Napoleon Bonaparte, a dandruff shampoo, and an Austrian-American psychologist have in common? And how on earth do they have anything to do with the value of design for business? That’s what we’re here to discuss today. But first, let’s talk about graphic design. What is graphic design? There are many definitions floating around out there, but here’s one that I particularly like:
Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design.