Lynn Yeldell

Lynn Yeldell
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Digital Marketing During Coronavirus - Virtual Workshops

Posted by Lynn Yeldell

As coronavirus continues and stay home orders sweep the nation and the globe, our agency and our clients are continuing to find creative and innovative ways to continue operations. A vital part of many businesses and brands centers around the ability to conduct workshops and trainings to share thought leadership and promote necessary trainings.

 

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Topics: Demand Generation, Thought Leadership, Webinar

Digital Marketing During Coronavirus - Inbound Marketing for Sales

Posted by Lynn Yeldell

Inbound marketing is a extremely popular and useful for marketers, but did you know that sales teams benefit from inbound marketing, as well? Imagine attracting your ideal prospects with such regularity that your sales team need only pick up the phone and take the call? 

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Topics: Inbound Marketing, Webinar

Digital Marketing During Coronavirus - Inbound Marketing Strategy

Posted by Lynn Yeldell

How can businesses survive as clients are ordered to stay home, conferences are postponed or canceled all together, and marketing budgets are slashed as we all struggle to adjust to an unpredictable and unsteady economic environment?

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Topics: Inbound Marketing, Webinar

Digital Marketing During Coronavirus - SEO

Posted by Lynn Yeldell

The second in our webinar series on "Digital Marketing During Coronavirus," our panel of Scouts hosted a free and interactive webinar on Search Engine Marketing (SEO), an important digital marketing tool, especially while the large majority of your customer, prospects, and everyone else are staying home during coronavirus.

If you are just beginning the shift to digital marketing, our panel shares tips and best practices on creating and implementing your SEO Strategy. For those who are already leveraging SEO to grow your business, our panel shares information about adapting your 2020 strategy during Coronavirus (COVID-19).

Below is a recording of this webinar where we cover:

  • How Search Engines Work - crawl, index, rank
  • Make A Plan to Get Started with SEO - start searching, conduct an SEO Audit, run competitor analysis, build your team
  • Keywords / Phrases - keywords are clues, find the most unique and targeted keywords for your customers
  • Page Structure - Importance of title tags and heading tags (H1 tag specifically)
  • Connection with Content - Good SEO is connected to all of your content, not just keywords
  • Stay Committed to the Long Term - Plan for the path out of any current crisis as SEO is a long term strategy.
  • Find Your Authentic Voice - Create content to connect as search engines look for "beneficial purpose" through YMYL and EAT.

 

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Topics: SEO, Webinar

Digital Marketing During Coronavirus

Posted by Lynn Yeldell

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

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Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting, Webinar

What is Inbound Marketing?

Posted by Lynn Yeldell

As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.

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Topics: Content Marketing, Inbound Marketing