Rhodes Gibson

Rhodes Gibson

Recent Posts

Yes, You Need a Social Media Audit. Here’s Why.

Posted by Rhodes Gibson on Dec 7, 2018

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

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Topics: Social Media, Marketing and Sales Technology

Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson on Oct 23, 2018

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

Take Action In Your Own Way

Posted by Rhodes Gibson on Oct 18, 2018

Showing support for those affected by breast cancer during Breast Cancer Awareness Month

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Topics: Thought Leadership