Rhodes Gibson

Rhodes Gibson

Recent Posts

Social Media is as Engaging as Ever--Are You?

Posted by Rhodes Gibson

If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.

Read More

Topics: Social Media

10 Proven Ways To Improve Your Web Presence

Posted by Rhodes Gibson

Over 97% of consumers use the world wide web to find new brands and make purchases.  Therefore, ranking in Google results and being visible online is non-negotiable in business. To be successful, however, you have to do more than just be visible. It is also imperative to stand out. Here, we’re going to dive into ten proven steps you can take as a business to improve your web presence.

Read More

Topics: Website Design and Development, Optimize, Social Media

Where and How to Make Your Brand Stand Out

Posted by Rhodes Gibson

Your brand is possibly the most important factor in bringing customers to your business. This makes developing your brand a top priority, probably second only to delivering a quality product. But you can't develop your brand by just telling anyone who will listen that you are good (or great :). You need to put in place a well-defined brand development strategy. It should have the expressed purpose of influencing your customers to view your business through a lens of your own making. Your strategy should consist of tactics for engaging your brand viewership in multiple media, including print, broadcast, and online.

Read More

Topics: Branding

How Inbound Marketing Benefits Sales Teams

Posted by Rhodes Gibson

Meaningful Content Makes the Sale

We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.

Read More

Topics: Marketing Automation, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

5 Metrics To Assess Your Lead Generation Strategy

Posted by Rhodes Gibson

High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.

Here, we will introduce 5 metrics you can use to assess your lead generation strategy. 

Read More

Topics: Content Marketing, Marketing Automation, Inbound Marketing, Sales Enablement

Build a Marketing Plan That Makes 2020 Your Best Year Yet!

Posted by Rhodes Gibson

When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.

Read More

Topics: Plan, Content Marketing, ebook

Marketing Automation Has The Power To Change Your Business Forever

Posted by Rhodes Gibson

You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.  

Read More

Topics: Content Marketing, Marketing Automation, ebook

Finally, Understand How To Calculate Digital Marketing ROI

Posted by Rhodes Gibson

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

Read More

Topics: Optimize, Paid Advertising, Data-Driven Discovery, Analytics and Reporting, Marketing and Sales Technology, ebook

Metrics and Measurements of Digital Marketing Matter For Your Business

Posted by Rhodes Gibson

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

Read More

Topics: Plan, Data-Driven Discovery, Analytics and Reporting, ebook

ebook: A No-Nonsense Guide for Calculating Digital Marketing ROI

Posted by Rhodes Gibson

Is your marketing making an impact? Get the answer when you measure the ROI.

To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.

Read More

Topics: Marketing and Sales Technology, ebook