Rhodes Gibson

Rhodes Gibson

Recent Posts

ebook: A No-Nonsense Guide for Calculating Digital Marketing ROI

Posted by Rhodes Gibson

Is your marketing making an impact? Get the answer when you measure the ROI.

To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.

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Topics: Marketing and Sales Technology, ebook

Yes, You Need a Social Media Audit. Here’s Why.

Posted by Rhodes Gibson

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

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Topics: Social Media, Marketing and Sales Technology

Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

Take Action In Your Own Way

Posted by Rhodes Gibson

Showing support for those affected by breast cancer during Breast Cancer Awareness Month

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Topics: Thought Leadership