Rhodes Gibson

Rhodes Gibson

Recent Posts

Strategic SEO Drives Significant Business Growth

Posted by Rhodes Gibson

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

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Topics: Optimize, SEO, Analytics and Reporting, ebook

Inbound Marketing Is The Tool You Need To Take Your Business To The Next Level

Posted by Rhodes Gibson

Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.

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Topics: Content Marketing, Inbound Marketing, ebook

Yes, You Need a Social Media Audit. Here’s Why.

Posted by Rhodes Gibson

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

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Topics: Social Media, Marketing and Sales Technology

Annual Audits Transform The Success of Your Business

Posted by Rhodes Gibson

You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!   

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Topics: Discover, Website Design and Development, Data-Driven Discovery, Analytics and Reporting, ebook

Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

Take Action In Your Own Way

Posted by Rhodes Gibson

Showing support for those affected by breast cancer during Breast Cancer Awareness Month

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Topics: Thought Leadership

Generate Hot Leads and Crush Conversion Rates With The Right Inbound Marketing Tools

Posted by Rhodes Gibson

You’ve implemented an inbound marketing strategy, but aren’t sure what you need to do next. Understanding lead generation and how it works is the best way to boost your business and convert interested viewers into paying customers

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Topics: Content Marketing, Social Media, Inbound Marketing, Demand Generation, Marketing and Sales Technology, ebook

Personas Are The Powerful Business Tool You Didn’t Know You Need

Posted by Rhodes Gibson

Can fake people help boost your business? If you're creating data-driven, goal-centric personas, yes they can! Learning about personas and developing them as a way to create more strategic marketing is a proven way to boost connection with your ideal audience.

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Topics: Plan, Content Marketing, Data-Driven Discovery, ebook, personas