Seventh Scout Blog

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!   

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

Showing support for those affected by breast cancer during Breast Cancer Awareness Month

You’ve implemented an inbound marketing strategy, but aren’t sure what you need to do next. Understanding lead generation and how it works is the best way to boost your business and convert interested viewers into paying customers

Can fake people help boost your business? If you're creating data-driven, goal-centric personas, yes they can! Learning about personas and developing them as a way to create more strategic marketing is a proven way to boost connection with your ideal audience.