Seventh Scout

Recent Posts

Digital Marketing During Coronavirus - Social Media Strategy

Posted by Seventh Scout

There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.
Find more statistics at Statista

This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%. 

Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?

Read More

Topics: Social Media, Webinar

Digital Marketing During Coronavirus - ROI

Posted by Seventh Scout

Is your Digital Marketing working? How do you know? How can you best monitor ROI like Metrics, Measurement, Marketing & Money?

Read More

Topics: Analytics and Reporting, Webinar

SEO ( Search Engine Optimization) Trends You Can't Ignore in 2020

Posted by Seventh Scout

SEO is a commonly referenced buzzword in the mar-tech space, but what exactly is it? Search engine optimization or SEO is the process of increasing the ranking of a web page to users of a search engine. It refers to the improvement of unpaid results (known as "organic" results) and excludes direct page visitors and the purchase of paid placement at the top of a search’s results. 

Read More

A Guide for Creating Search Engine Optimized Blog Posts

Posted by Seventh Scout

Blog posts are a fantastic way to engage your audience and draw prospective clients in from their search results using SEO keywords. But how do you hit the balance of writing an interesting and informative post that drives your audience towards your content without seeming salesy or unnatural? We’ll go over some effective tips for making SEO-oriented blog posts work for your brand at Seventh Scout. 

Read More

Topics: Content Marketing

The Best Website Pages for Engaging Your Audience with SEO

Posted by Seventh Scout

SEO is one of the most effective ways to draw new clients towards your product or service, but if your website isn’t designed to make the most of your keywords, it isn’t going to work as well as it could. Here are some of the elements every website should have in order to make the most of their search engine optimization strategy.

Read More

The Most Important Website Elements for SEO for Businesses to Utilize to Combat Coronavirus

Posted by Seventh Scout

SEO is one of the most effective ways to get your products and services to the audience you need, but being a web-based marketing strategy means that it can often get pretty technical. Search engine optimization isn’t just about having catchy keywords and engaging content; it’s also important to make sure you’re using the technical resources this marketing strategy offers to get your company in front of the right sets of eyeballs. Today we’re going to walk you through the nitty gritty of the tools you need to make SEO work for you at Seventh Scout.

Read More

How Businesses are Handling COVID and What Consumers Can Do To Help

Posted by Seventh Scout

During times of uncertainty, it is important to remember that one day we will look back on this as a distant (albeit unpleasant) memory. In areas where fear of contracting COVID-19 is high, massive numbers of people will lose their jobs as hundreds of thousands of commercial businesses will lose their customers and be forced to cease operations.

Read More

10 Ways to Stay Sane and Productive During a Global Pandemic

Posted by Seventh Scout

It’s no secret that the world has turned into a different place over the past few weeks. Even if you’ve been living under a rock, someone has likely come by to let you know that you should probably stay under that rock due to the Coronavirus. The global pandemic has upended many people’s lives, and lots of us who are used to driving or taking the train to the office have found ourselves having to work from home. Turning the place where you sleep, eat, and binge Netflix into the place where you also have to do your job can be disorienting, but you don’t have to go it alone. Here are 10 ways you can achieve a good work-life balance when your home suddenly becomes your workplace.

Read More

Copy & Paste 5 Email Templates You Need To Improve Your Marketing Strategy

Posted by Seventh Scout

Although most people believe that all emails end up in the spam folder, trash, or piled-up in someone’s inbox, email marketing is not dead. Over 290 billion emails are sent and received each day. Both large enterprises and small businesses use email marketing to communicate with their customers on a regular basis. The content within promotional emails is used to push traffic to websites, increase audience engagement, and generate sales

Read More

7 SEO Trends to Pay Attention to in the Year 2020

Posted by Seventh Scout

Competition tends to be fierce among websites, for the attention of audiences. If your website is to be found by your audience when they search on the Internet, you need to make sure that it meets specific requirements defined by search engines like Google or Bing. Meeting these requirements is best done through search engine optimization.

Read More