Vira Vielmann

Vira Vielmann

Recent Posts

7 Tips for Researching Personas

Posted by Vira Vielmann

Picture this: Your stakeholders have asked multiple times for a timeline and activities for the next marketing campaign. You've pitched the idea and they loved it! Now there's a fire under you to get it packaged and ready to launch. You deliver to management what's needed and have no time to check the boxes. You need this done to move to the next thing.  Sound familiar?

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How Content Plays a Leading Role in Inbound Marketing

Posted by Vira Vielmann

Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.” 

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Topics: Content Marketing, Inbound Marketing, ebook

5 Reasons to Automate Your Inbound Marketing Process

Posted by Vira Vielmann

Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business. 

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Topics: Marketing Automation

4 reasons why your business needs an inbound marketing strategy

Posted by Vira Vielmann

Inbound Marketing has proven to benefit businesses of all shapes and sizes. Internally, it helps streamline sales and marketing processes. Externally, it attracts the right customers, resulting in generating more business and repeat business. If those reasons alone, don't convince you to start an inbound marketing strategy for your business, then here are a few more.

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Topics: Inbound Marketing

5 Essential Elements of Successful Inbound Marketing

Posted by Vira Vielmann

It’s no secret that inbound marketing works. After all, statistics show that 80% of business decision-makers prefer to get their information from articles over advertisements. Furthermore, inbound practices produce 54% more leads than outbound practices. But what is it exactly that makes Inbound Marketing work? What goes into making Inbound Marketing a success? Here are five essential marketing elements to include in Inbound Marketing to get results.

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Topics: Inbound Marketing

5 Benefits of Content Marketing

Posted by Vira Vielmann

Before we dive into the benefits of content marketing (and there are a lot), it’s important to have a good grasp on what content marketing really is. First and foremost, content marketing is information. At its core, content marketing is all about sharing information, whether educational or entertaining, that provides value to whoever is reading it.

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Topics: Content Marketing

Seventh Scout Has a New (Website) Look

Posted by Vira Vielmann

Ok, so we went dark for awhile and here’s why; we got caught up in the situation that many growing businesses experience. We gained momentum, brought in some key clients and partners, put our hearts and minds into delivering amazing work, and neglected our own website in the process.  

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SEO Tactics That Can Get You Into Trouble

Posted by Vira Vielmann

SEO is a tactic that can boost online presence for your business. While there are many best practices, tips, and tutorials on how to get SEO right, there are also many, many things to stay away from. Not only will carrying out the following activities get you lackluster results, but they will also harm your SEO efforts and even hurt your brand. Here are a few of the most common red flag SEO strategies that can get you into trouble if you’re not careful.

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How Do Search Engines Work? (The Quick Version)

Posted by Vira Vielmann

Knowing the inner workings of a search engine can get fairly technical, and this post is anything but that. The following is a quick overview of what search engines do, how they work, and how they drive relevant, profitable traffic to your website, which ultimately helps in growing your business.

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5 Things That Affect Search Engine Results

Posted by Vira Vielmann

There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO