Vira Vielmann

Vira Vielmann

Recent Posts

SEO Tactics That Can Get You Into Trouble

Posted by Vira Vielmann on Mar 11, 2019

SEO is a tactic that can boost online presence for your business. While there are many best practices, tips, and tutorials on how to get SEO right, there are also many, many things to stay away from. Not only will carrying out the following activities get you lackluster results, but they will also harm your SEO efforts and even hurt your brand. Here are a few of the most common red flag SEO strategies that can get you into trouble if you’re not careful.

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How Do Search Engines Work? (The Quick Version)

Posted by Vira Vielmann on Feb 28, 2019

Knowing the inner workings of a search engine can get fairly technical, and this post is anything but that. The following is a quick overview of what search engines do, how they work, and how they drive relevant, profitable traffic to your website, which ultimately helps in growing your business.

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5 Things That Affect Search Engine Results

Posted by Vira Vielmann on Feb 21, 2019

There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

4 Ways SEO Helps Grow Your Business

Posted by Vira Vielmann on Feb 11, 2019

What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

7 Big Benefits to Running a Website Audit

Posted by Vira Vielmann on Jan 31, 2019

Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?

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Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology

Make Content Marketing Part of Your Strategy

Posted by Vira Vielmann on Jan 15, 2019

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

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Topics: Content Marketing, Social Media, Paid Advertising

5 Things That’ll Kill Your Facebook Strategy

Posted by Vira Vielmann on Jan 2, 2019

Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.

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Topics: Social Media, Marketing and Sales Technology

Why Can’t I Find My Business on Google?

Posted by Vira Vielmann on Dec 4, 2018

5 Barriers Keeping Your Business From Showing Up on Google

So, your business isn’t showing up on Google. Ok, we can help. First, every marketer and business owner needs to understand how search engine optimization (SEO) works. No, this isn’t a technical article, so don’t start looking at your browser tabs just yet. If you want to show up on Google – or any search engine for the matter – great SEO is going to get you there. If you primarily pay for ads, this isn’t the article for you. But, trust us. We’ll keep this simple and help get your business found.

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Topics: SEO

5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann on Nov 28, 2018

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

The Biggest Benefits of Content Marketing

Posted by Vira Vielmann on Nov 26, 2018

Almost every marketer has heard about content marketing by now, but many either don’t see the benefits or moving slowly to implement. But with so many ongoing projects and deliverables in place, a team to manage, and leaders to report to, sometimes content marketing can fall by the wayside. After all, there are many misconceptions out there that content marketing has little ROI, takes too long to execute, and requires too many resources. However, when done right, content marketing has several benefits for the business and you don’t have to expend all of your resources or your wallet to execute it. In this blog, we shatter those misconceptions and offer the biggest benefits to using content marketing to build your brand and enhance your marketing function.

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Topics: Content Marketing, Website Design and Development