What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.
Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?
This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.
Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.
Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.
5 Barriers Keeping Your Business From Showing Up on Google
So, your business isn’t showing up on Google. Ok, we can help. First, every marketer and business owner needs to understand how search engine optimization (SEO) works. No, this isn’t a technical article, so don’t start looking at your browser tabs just yet. If you want to show up on Google – or any search engine for the matter – great SEO is going to get you there. If you primarily pay for ads, this isn’t the article for you. But, trust us. We’ll keep this simple and help get your business found.
As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
Almost every marketer has heard about content marketing by now, but many either don’t see the benefits or moving slowly to implement. But with so many ongoing projects and deliverables in place, a team to manage, and leaders to report to, sometimes content marketing can fall by the wayside. After all, there are many misconceptions out there that content marketing has little ROI, takes too long to execute, and requires too many resources. However, when done right, content marketing has several benefits for the business and you don’t have to expend all of your resources or your wallet to execute it. In this blog, we shatter those misconceptions and offer the biggest benefits to using content marketing to build your brand and enhance your marketing function.
A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites
The internet has frequently been described as an “economy of attention” whereby we are all competing to attract as much human attention as possible. If you want your e-commerce business to do well online, it not only has to sell good products, it has to attract customers in unique and effective ways. Although old-school advertising could gain you some customers, more and more companies are realizing that content marketing is a key ingredient in winning the hearts and minds of new customers, and therefore, has a pivotal role in e-commerce.
Topics: Content Marketing
It’s the 40th anniversary of the American horror classic Halloween, so we must pay homage to the slasher film [cue the creepy music]. While Hollywood has released yet another movie to celebrate the milestone, we’re writing this blog as our own personal toast. Michael Myers and Jamie Lee Curtis – this one’s for you. As for all marketers out there, stay with us because you’re in for a treat, or two.
Topics: Marketing and Sales Technology