Digital Marketing During Coronavirus - Inbound Marketing Strategy

Posted by Seventh Scout

How can businesses survive as clients are ordered to stay home, conferences are postponed or canceled all together, and marketing budgets are slashed as we all struggle to adjust to an unpredictable and unsteady economic environment?

As an Austin-based agency, we were shocked when news broke on March 6 that Austin Mayor Steve Adler ordered the cancellation of one of the largest interactive, film, music, education, and more conferences SXSW. We shifted from prepping for our panels to prepping for our client's futures. How could business continue with the world staying home?

As a digital marketing agency, we are not an essential business, but we sure are a busy one...and for that we are grateful. Our work is based in the foundations of inbound marketing which is a strategy designed to grow business organically by attracting, engaging, converting, and delighting the ideal customer. 

In fact, Forrester Research says that when companies excel at inbound, they can generate 50 percent more sales-ready leads at 33 percent lower costs. Those numbers sound good to companies who had to make budget cuts because of the coronavirus pandemic.

Join us for our next webinar covering Inbound Marketing Strategies to help you attract, convert, and delight your ideal prospects and customers!

Wednesday, May 27, 2020
12pm CST