Digital Marketing During Coronavirus - SEO

Posted by Lynn Yeldell

The second in our webinar series on "Digital Marketing During Coronavirus," our panel of Scouts hosted a free and interactive webinar on Search Engine Marketing (SEO), an important digital marketing tool, especially while the large majority of your customer, prospects, and everyone else are staying home during coronavirus.

If you are just beginning the shift to digital marketing, our panel shares tips and best practices on creating and implementing your SEO Strategy. For those who are already leveraging SEO to grow your business, our panel shares information about adapting your 2020 strategy during Coronavirus (COVID-19).

Below is a recording of this webinar where we cover:

  • How Search Engines Work - crawl, index, rank
  • Make A Plan to Get Started with SEO - start searching, conduct an SEO Audit, run competitor analysis, build your team
  • Keywords / Phrases - keywords are clues, find the most unique and targeted keywords for your customers
  • Page Structure - Importance of title tags and heading tags (H1 tag specifically)
  • Connection with Content - Good SEO is connected to all of your content, not just keywords
  • Stay Committed to the Long Term - Plan for the path out of any current crisis as SEO is a long term strategy.
  • Find Your Authentic Voice - Create content to connect as search engines look for "beneficial purpose" through YMYL and EAT.

 

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Topics: SEO, Webinar

A Guide for Creating Search Engine Optimized Blog Posts

Posted by Seventh Scout

Blog posts are a fantastic way to engage your audience and draw prospective clients in from their search results using SEO keywords. But how do you hit the balance of writing an interesting and informative post that drives your audience towards your content without seeming salesy or unnatural? We’ll go over some effective tips for making SEO-oriented blog posts work for your brand at Seventh Scout. 

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Topics: Content Marketing

Digital Marketing During Coronavirus

Posted by Lynn Yeldell

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

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Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting, Webinar

The Best Website Pages for Engaging Your Audience with SEO

Posted by Seventh Scout

SEO is one of the most effective ways to draw new clients towards your product or service, but if your website isn’t designed to make the most of your keywords, it isn’t going to work as well as it could. Here are some of the elements every website should have in order to make the most of their search engine optimization strategy.

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The Most Important Website Elements for SEO for Businesses to Utilize to Combat Coronavirus

Posted by Seventh Scout

SEO is one of the most effective ways to get your products and services to the audience you need, but being a web-based marketing strategy means that it can often get pretty technical. Search engine optimization isn’t just about having catchy keywords and engaging content; it’s also important to make sure you’re using the technical resources this marketing strategy offers to get your company in front of the right sets of eyeballs. Today we’re going to walk you through the nitty gritty of the tools you need to make SEO work for you at Seventh Scout.

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How Businesses are Handling COVID and What Consumers Can Do To Help

Posted by Seventh Scout

During times of uncertainty, it is important to remember that one day we will look back on this as a distant (albeit unpleasant) memory. In areas where fear of contracting COVID-19 is high, massive numbers of people will lose their jobs as hundreds of thousands of commercial businesses will lose their customers and be forced to cease operations.

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10 Ways to Stay Sane and Productive During a Global Pandemic

Posted by Seventh Scout

It’s no secret that the world has turned into a different place over the past few weeks. Even if you’ve been living under a rock, someone has likely come by to let you know that you should probably stay under that rock due to the Coronavirus. The global pandemic has upended many people’s lives, and lots of us who are used to driving or taking the train to the office have found ourselves having to work from home. Turning the place where you sleep, eat, and binge Netflix into the place where you also have to do your job can be disorienting, but you don’t have to go it alone. Here are 10 ways you can achieve a good work-life balance when your home suddenly becomes your workplace.

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Copy & Paste 5 Email Templates You Need To Improve Your Marketing Strategy

Posted by Seventh Scout

Although most people believe that all emails end up in the spam folder, trash, or piled-up in someone’s inbox, email marketing is not dead. Over 290 billion emails are sent and received each day. Both large enterprises and small businesses use email marketing to communicate with their customers on a regular basis. The content within promotional emails is used to push traffic to websites, increase audience engagement, and generate sales

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7 SEO Trends to Pay Attention to in the Year 2020

Posted by Seventh Scout

Competition tends to be fierce among websites, for the attention of audiences. If your website is to be found by your audience when they search on the Internet, you need to make sure that it meets specific requirements defined by search engines like Google or Bing. Meeting these requirements is best done through search engine optimization.

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Social Media is as Engaging as Ever--Are You?

Posted by Rhodes Gibson

If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.

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Topics: Social Media