5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann on Nov 28, 2018

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

The Biggest Benefits of Content Marketing

Posted by Vira Vielmann on Nov 26, 2018

Almost every marketer has heard about content marketing by now, but many either don’t see the benefits or moving slowly to implement. But with so many ongoing projects and deliverables in place, a team to manage, and leaders to report to, sometimes content marketing can fall by the wayside. After all, there are many misconceptions out there that content marketing has little ROI, takes too long to execute, and requires too many resources. However, when done right, content marketing has several benefits for the business and you don’t have to expend all of your resources or your wallet to execute it. In this blog, we shatter those misconceptions and offer the biggest benefits to using content marketing to build your brand and enhance your marketing function.

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Topics: Content Marketing, Website Design and Development

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann on Nov 16, 2018

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology

The Role of Content Marketing in E-commerce

Posted by Vira Vielmann on Oct 31, 2018

The internet has frequently been described as an “economy of attention” whereby we are all competing to attract as much human attention as possible. If you want your e-commerce business to do well online, it not only has to sell good products, it has to attract customers in unique and effective ways. Although old-school advertising could gain you some customers, more and more companies are realizing that content marketing is a key ingredient in winning the hearts and minds of new customers, and therefore, has a pivotal role in e-commerce.

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Topics: Content Marketing

Front-End, Back-End, What’s the Difference?

Posted by Everett Webre on Oct 30, 2018

You’ve probably heard developers use the terms “front-end” and “back-end” development, in fact, you may have been using them interchangeably. Don’t feel bad, the difference can be unclear and confusing, sometimes even for those in the industry. These days, digital marketers have to be able to navigate the landscape of development; knowing these terms and what they mean is the first step towards understanding how websites are made.

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Topics: Website Design and Development, Digital Design, App and Mobile Development

Managing List Chaos in Your Email Automation Tool

Posted by Graham Lambertson on Oct 23, 2018

If you’ve ever managed an email automation tool, you are among those who know two things to be true:

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Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology

Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson on Oct 23, 2018

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

What Can Michael Myers Teach Us About Digital Marketing?

Posted by Vira Vielmann on Oct 19, 2018

It’s the 40th anniversary of the American horror classic Halloween, so we must pay homage to the slasher film [cue the creepy music]. While Hollywood has released yet another movie to celebrate the milestone, we’re writing this blog as our own personal toast. Michael Myers and Jamie Lee Curtis – this one’s for you. As for all marketers out there, stay with us because you’re in for a treat, or two.

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Topics: Marketing and Sales Technology

Take Action In Your Own Way

Posted by Rhodes Gibson on Oct 18, 2018

Showing support for those affected by breast cancer during Breast Cancer Awareness Month

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Topics: Thought Leadership

How to Use Personas to Achieve Your Sales Goals

Posted by Vira Vielmann on Oct 12, 2018

If you’re a seasoned marketer, you’ve heard about buyer personas at one point or another. But, with so much talk about personas, it was surprising to learn that most professionals believe personas are a nice-to-have, instead of a must-have. We get it. Sometimes a launch date comes up quicker than expected and your boss needs a marketing plan yesterday. When this happens, marketers often overlook identifying a target audience and jump straight into deliverables.

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Topics: Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology