SEO is one of the most effective ways to get your products and services to the audience you need, but being a web-based marketing strategy means that it can often get pretty technical. Search engine optimization isn’t just about having catchy keywords and engaging content; it’s also important to make sure you’re using the technical resources this marketing strategy offers to get your company in front of the right sets of eyeballs. Today we’re going to walk you through the nitty gritty of the tools you need to make SEO work for you at Seventh Scout.
During times of uncertainty, it is important to remember that one day we will look back on this as a distant (albeit unpleasant) memory. In areas where fear of contracting COVID-19 is high, massive numbers of people will lose their jobs as hundreds of thousands of commercial businesses will lose their customers and be forced to cease operations.
It’s no secret that the world has turned into a different place over the past few weeks. Even if you’ve been living under a rock, someone has likely come by to let you know that you should probably stay under that rock due to the Coronavirus. The global pandemic has upended many people’s lives, and lots of us who are used to driving or taking the train to the office have found ourselves having to work from home. Turning the place where you sleep, eat, and binge Netflix into the place where you also have to do your job can be disorienting, but you don’t have to go it alone. Here are 10 ways you can achieve a good work-life balance when your home suddenly becomes your workplace.
Although most people believe that all emails end up in the spam folder, trash, or piled-up in someone’s inbox, email marketing is not dead. Over 290 billion emails are sent and received each day. Both large enterprises and small businesses use email marketing to communicate with their customers on a regular basis. The content within promotional emails is used to push traffic to websites, increase audience engagement, and generate sales.
Competition tends to be fierce among websites, for the attention of audiences. If your website is to be found by your audience when they search on the Internet, you need to make sure that it meets specific requirements defined by search engines like Google or Bing. Meeting these requirements is best done through search engine optimization.
If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.
Topics: Social Media
Over 97% of consumers use the world wide web to find new brands and make purchases. Therefore, ranking in Google results and being visible online is non-negotiable in business. To be successful, however, you have to do more than just be visible. It is also imperative to stand out. Here, we’re going to dive into ten proven steps you can take as a business to improve your web presence.
Your brand is possibly the most important factor in bringing customers to your business. This makes developing your brand a top priority, probably second only to delivering a quality product. But you can't develop your brand by just telling anyone who will listen that you are good (or great :). You need to put in place a well-defined brand development strategy. It should have the expressed purpose of influencing your customers to view your business through a lens of your own making. Your strategy should consist of tactics for engaging your brand viewership in multiple media, including print, broadcast, and online.
Meaningful Content Makes the Sale
We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.
High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.
Here, we will introduce 5 metrics you can use to assess your lead generation strategy.