Metrics and Measurements of Digital Marketing Matter For Your Business

Posted by Rhodes Gibson

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

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Topics: Plan, Data-Driven Discovery, Analytics and Reporting, ebook

ebook: A No-Nonsense Guide for Calculating Digital Marketing ROI

Posted by Rhodes Gibson

Is your marketing making an impact? Get the answer when you measure the ROI.

To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.

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Topics: Marketing and Sales Technology, ebook

Strategic SEO Drives Significant Business Growth

Posted by Rhodes Gibson

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

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Topics: Optimize, SEO, Analytics and Reporting, ebook

Inbound Marketing Is The Tool You Need To Take Your Business To The Next Level

Posted by Rhodes Gibson

Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.

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Topics: Content Marketing, Inbound Marketing, ebook

SEO Tactics That Can Get You Into Trouble

Posted by Vira Vielmann

SEO is a tactic that can boost online presence for your business. While there are many best practices, tips, and tutorials on how to get SEO right, there are also many, many things to stay away from. Not only will carrying out the following activities get you lackluster results, but they will also harm your SEO efforts and even hurt your brand. Here are a few of the most common red flag SEO strategies that can get you into trouble if you’re not careful.

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How Do Search Engines Work? (The Quick Version)

Posted by Vira Vielmann

Knowing the inner workings of a search engine can get fairly technical, and this post is anything but that. The following is a quick overview of what search engines do, how they work, and how they drive relevant, profitable traffic to your website, which ultimately helps in growing your business.

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5 Things That Affect Search Engine Results

Posted by Vira Vielmann

There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

4 Ways SEO Helps Grow Your Business

Posted by Vira Vielmann

What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

7 Big Benefits to Running a Website Audit

Posted by Vira Vielmann

Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?

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Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology

Make Content Marketing Part of Your Strategy

Posted by Vira Vielmann

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

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Topics: Content Marketing, Social Media, Paid Advertising