Picture this: Your stakeholders have asked multiple times for a timeline and activities for the next marketing campaign. You've pitched the idea and they loved it! Now there's a fire under you to get it packaged and ready to launch. You deliver to management what's needed and have no time to check the boxes. You need this done to move to the next thing. Sound familiar?
When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.
You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.
Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.”
Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business.
Topics: Marketing Automation
Inbound Marketing has proven to benefit businesses of all shapes and sizes. Internally, it helps streamline sales and marketing processes. Externally, it attracts the right customers, resulting in generating more business and repeat business. If those reasons alone, don't convince you to start an inbound marketing strategy for your business, then here are a few more.
Topics: Inbound Marketing
It’s no secret that inbound marketing works. After all, statistics show that 80% of business decision-makers prefer to get their information from articles over advertisements. Furthermore, inbound practices produce 54% more leads than outbound practices. But what is it exactly that makes Inbound Marketing work? What goes into making Inbound Marketing a success? Here are five essential marketing elements to include in Inbound Marketing to get results.
Topics: Inbound Marketing
As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.
Before we dive into the benefits of content marketing (and there are a lot), it’s important to have a good grasp on what content marketing really is. First and foremost, content marketing is information. At its core, content marketing is all about sharing information, whether educational or entertaining, that provides value to whoever is reading it.
Topics: Content Marketing
Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.