Seventh Scout Blog

Is your Digital Marketing working? How do you know? How can you best monitor ROI like Metrics, Measurement, Marketing & Money?

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!   

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

Since way way back in the days of Geocities and Angelfire, civilian internet users have been able to spin up a free or freemium website in minutes. However, there were few guarantees when pioneering your own website on these platforms. A couple things you could rely on were ads aplenty – obscuring your cute 1997 content – and ads…..oh, and there were ads.