Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

Why You Should Hire a Professional to Create Your Business Website

Posted by Graham Lambertson

Since way way back in the days of Geocities and Angelfire, civilian internet users have been able to spin up a free or freemium website in minutes. However, there were few guarantees when pioneering your own website on these platforms. A couple things you could rely on were ads aplenty – obscuring your cute 1997 content – and ads…..oh, and there were ads.

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Topics: Content Marketing, Website Design and Development, Analytics and Reporting