Finally, Understand How To Calculate Digital Marketing ROI

Posted by Rhodes Gibson

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

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Topics: Optimize, Paid Advertising, Data-Driven Discovery, Analytics and Reporting, Marketing and Sales Technology, ebook

Metrics and Measurements of Digital Marketing Matter For Your Business

Posted by Rhodes Gibson

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

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Topics: Plan, Data-Driven Discovery, Analytics and Reporting, ebook

Strategic SEO Drives Significant Business Growth

Posted by Rhodes Gibson

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

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Topics: Optimize, SEO, Analytics and Reporting, ebook

Annual Audits Transform The Success of Your Business

Posted by Rhodes Gibson

You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!   

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Topics: Discover, Website Design and Development, Data-Driven Discovery, Analytics and Reporting, ebook

Digital Marketing & Analytics: Which Metrics Really Matter?

Posted by Rhodes Gibson

We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?

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Topics: Content Marketing, Digital Design, Data-Driven Discovery, Analytics and Reporting

Why You Should Hire a Professional to Create Your Business Website

Posted by Graham Lambertson

Since way way back in the days of Geocities and Angelfire, civilian internet users have been able to spin up a free or freemium website in minutes. However, there were few guarantees when pioneering your own website on these platforms. A couple things you could rely on were ads aplenty – obscuring your cute 1997 content – and ads…..oh, and there were ads.

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Topics: Content Marketing, Website Design and Development, Analytics and Reporting