Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.”
Topics: Content Marketing, Inbound Marketing, ebook
As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.
Topics: Content Marketing, Inbound Marketing
Before we dive into the benefits of content marketing (and there are a lot), it’s important to have a good grasp on what content marketing really is. First and foremost, content marketing is information. At its core, content marketing is all about sharing information, whether educational or entertaining, that provides value to whoever is reading it.
Topics: Content Marketing
There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.
Topics: Content Marketing, Website Design and Development, Social Media, SEO
What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.
Topics: Content Marketing, Website Design and Development, Social Media, SEO
This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.
Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.
Topics: Content Marketing, Social Media, Paid Advertising
As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology
Almost every marketer has heard about content marketing by now, but many either don’t see the benefits or moving slowly to implement. But with so many ongoing projects and deliverables in place, a team to manage, and leaders to report to, sometimes content marketing can fall by the wayside. After all, there are many misconceptions out there that content marketing has little ROI, takes too long to execute, and requires too many resources. However, when done right, content marketing has several benefits for the business and you don’t have to expend all of your resources or your wallet to execute it. In this blog, we shatter those misconceptions and offer the biggest benefits to using content marketing to build your brand and enhance your marketing function.
A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites
Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology
The internet has frequently been described as an “economy of attention” whereby we are all competing to attract as much human attention as possible. If you want your e-commerce business to do well online, it not only has to sell good products, it has to attract customers in unique and effective ways. Although old-school advertising could gain you some customers, more and more companies are realizing that content marketing is a key ingredient in winning the hearts and minds of new customers, and therefore, has a pivotal role in e-commerce.
Topics: Content Marketing
