Blog posts are a fantastic way to engage your audience and draw prospective clients in from their search results using SEO keywords. But how do you hit the balance of writing an interesting and informative post that drives your audience towards your content without seeming salesy or unnatural? We’ll go over some effective tips for making SEO-oriented blog posts work for your brand at Seventh Scout.
Topics: Content Marketing
According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."
Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting, Webinar
High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.
Here, we will introduce 5 metrics you can use to assess your lead generation strategy.
Topics: Content Marketing, Marketing Automation, Inbound Marketing, Sales Enablement
When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.
Topics: Plan, Content Marketing, ebook
You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.
Topics: Content Marketing, Marketing Automation, ebook
Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.”
Topics: Content Marketing, Inbound Marketing, ebook
As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.
Topics: Content Marketing, Inbound Marketing
Before we dive into the benefits of content marketing (and there are a lot), it’s important to have a good grasp on what content marketing really is. First and foremost, content marketing is information. At its core, content marketing is all about sharing information, whether educational or entertaining, that provides value to whoever is reading it.
Topics: Content Marketing
Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.
Topics: Content Marketing, Inbound Marketing, ebook
There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.
Topics: Content Marketing, Website Design and Development, Social Media, SEO
