Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.
Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.
You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!
We live in what’s called the “information age”, and, oh boy – do we have a lot of information available to us? Although this seems like a digital marketing enthusiast’s dream, it presents businesses with a unique problem – among all the information and analytics available out there, which ones actually matter? Is it important to know what your bounce rate is or how many impressions you made on a given day?
Can fake people help boost your business? If you're creating data-driven, goal-centric personas, yes they can! Learning about personas and developing them as a way to create more strategic marketing is a proven way to boost connection with your ideal audience.