Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?
You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!