Seventh Scout Blog

When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.

You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.  

Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.” 

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

Is your marketing making an impact? Get the answer when you measure the ROI.

To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.

Part of developing a clear path forward for your business is implementing strategies that drive success for your business. In the world of online marketing, one of the most important factors of digital marketing for any business is SEO.  

Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.

You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!   

You’ve implemented an inbound marketing strategy, but aren’t sure what you need to do next. Understanding lead generation and how it works is the best way to boost your business and convert interested viewers into paying customers