5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann on Nov 28, 2018

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann on Nov 16, 2018

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology

Managing List Chaos in Your Email Automation Tool

Posted by Graham Lambertson on Oct 23, 2018

If you’ve ever managed an email automation tool, you are among those who know two things to be true:

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Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology

Why Should Realtors Include Facebook in Their Marketing Strategy?

Posted by Vira Vielmann on Oct 9, 2018

Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?

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Topics: Marketing Automation, Email Marketing, Social Media, Marketing and Sales Technology

How to Create Landing Pages That Convert

Posted by Vira Vielmann on Apr 30, 2018

Whether you’re looking for newsletter subscriptions, white paper downloads, or donations, a landing page can help meet your goals. Landing pages are meant to influence action, and for that to happen they have to be designed and developed it correctly. In this blog post, we discuss easy ways to create landing pages that drive conversions.

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Topics: Email Marketing, Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology