How Content Plays a Leading Role in Inbound Marketing

Posted by Vira Vielmann

Inbound marketing is a process used to attract, convert, and retain the right customers for your business. There are multiple elements needed to make inbound marketing work, but none are as vital to the concept as content. According to Hubspot, a leader in the world of inbound marketing, “...content is the lifeblood of inbound marketing.” 

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Topics: Content Marketing, Inbound Marketing, ebook

4 reasons why your business needs an inbound marketing strategy

Posted by Vira Vielmann

Inbound Marketing has proven to benefit businesses of all shapes and sizes. Internally, it helps streamline sales and marketing processes. Externally, it attracts the right customers, resulting in generating more business and repeat business. If those reasons alone, don't convince you to start an inbound marketing strategy for your business, then here are a few more.

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Topics: Inbound Marketing

5 Essential Elements of Successful Inbound Marketing

Posted by Vira Vielmann

It’s no secret that inbound marketing works. After all, statistics show that 80% of business decision-makers prefer to get their information from articles over advertisements. Furthermore, inbound practices produce 54% more leads than outbound practices. But what is it exactly that makes Inbound Marketing work? What goes into making Inbound Marketing a success? Here are five essential marketing elements to include in Inbound Marketing to get results.

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Topics: Inbound Marketing

What is Inbound Marketing?

Posted by Lynn Yeldell

As more and more business moved online, the assumption was that it would be easier than ever to sell directly to our customers. Part of that prediction definitely came true as consumers surf through a global marketplace of goods without leaving their home (or desk...you know you do it, too). And sellers are now able to move larger volumes of products as well as focus on incredibly niched offerings. So what is the down side of this ability to reach anywhere at any time? It is now harder than ever to turn strangers into customers. Enter inbound marketing methodology and the magnet to growth and lead generation.

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Topics: Content Marketing, Inbound Marketing

Inbound Marketing Is The Tool You Need To Take Your Business To The Next Level

Posted by Rhodes Gibson

Say so long to uncomfortable cold-calling and money-sucking mass mailers when your company embraces the modern methods of inbound marketing. Designed to grow businesses organically, inbound marketing works by attracting, engaging, and converting the ideal customer.

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Topics: Content Marketing, Inbound Marketing, ebook

7 Big Benefits to Running a Website Audit

Posted by Vira Vielmann

Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?

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Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology

5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology

Managing List Chaos in Your Email Automation Tool

Posted by Graham Lambertson

If you’ve ever managed an email automation tool, you are among those who know two things to be true:

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Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology

How to Use Personas to Achieve Your Sales Goals

Posted by Vira Vielmann

If you’re a seasoned marketer, you’ve heard about buyer personas at one point or another. But, with so much talk about personas, it was surprising to learn that most professionals believe personas are a nice-to-have, instead of a must-have. We get it. Sometimes a launch date comes up quicker than expected and your boss needs a marketing plan yesterday. When this happens, marketers often overlook identifying a target audience and jump straight into deliverables.

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Topics: Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology