How Inbound Marketing Benefits Sales Teams

Posted by Rhodes Gibson

Meaningful Content Makes the Sale

We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.

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Topics: Marketing Automation, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

Finally, Understand How To Calculate Digital Marketing ROI

Posted by Rhodes Gibson

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

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Topics: Optimize, Paid Advertising, Data-Driven Discovery, Analytics and Reporting, Marketing and Sales Technology, ebook

ebook: A No-Nonsense Guide for Calculating Digital Marketing ROI

Posted by Rhodes Gibson

Is your marketing making an impact? Get the answer when you measure the ROI.

To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.

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Topics: Marketing and Sales Technology, ebook

7 Big Benefits to Running a Website Audit

Posted by Vira Vielmann

Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?

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Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology

5 Things That’ll Kill Your Facebook Strategy

Posted by Vira Vielmann

Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.

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Topics: Social Media, Marketing and Sales Technology

Yes, You Need a Social Media Audit. Here’s Why.

Posted by Rhodes Gibson

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

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Topics: Social Media, Marketing and Sales Technology

5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology

Managing List Chaos in Your Email Automation Tool

Posted by Graham Lambertson

If you’ve ever managed an email automation tool, you are among those who know two things to be true:

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Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology

What Can Michael Myers Teach Us About Digital Marketing?

Posted by Vira Vielmann

It’s the 40th anniversary of the American horror classic Halloween, so we must pay homage to the slasher film [cue the creepy music]. While Hollywood has released yet another movie to celebrate the milestone, we’re writing this blog as our own personal toast. Michael Myers and Jamie Lee Curtis – this one’s for you. As for all marketers out there, stay with us because you’re in for a treat, or two.

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Topics: Marketing and Sales Technology