Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.
Topics: Optimize, Paid Advertising, Data-Driven Discovery, Analytics and Reporting, Marketing and Sales Technology, ebook
To know whether or not your digital marketing efforts are making an impact, you need to first understand digital marketing ROI and what it means for your business. The content of this no-nonsense guide will explain digital marketing ROI, why it is essential, and how you can calculate it for your business.
Topics: Marketing and Sales Technology, ebook
Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?
Topics: Discover, Website Design and Development, Inbound Marketing, Demand Generation, SEO, Marketing and Sales Technology
Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.
Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.
As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology
A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites
Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology
If you’ve ever managed an email automation tool, you are among those who know two things to be true:
Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology
It’s the 40th anniversary of the American horror classic Halloween, so we must pay homage to the slasher film [cue the creepy music]. While Hollywood has released yet another movie to celebrate the milestone, we’re writing this blog as our own personal toast. Michael Myers and Jamie Lee Curtis – this one’s for you. As for all marketers out there, stay with us because you’re in for a treat, or two.
Topics: Marketing and Sales Technology
If you’re a seasoned marketer, you’ve heard about buyer personas at one point or another. But, with so much talk about personas, it was surprising to learn that most professionals believe personas are a nice-to-have, instead of a must-have. We get it. Sometimes a launch date comes up quicker than expected and your boss needs a marketing plan yesterday. When this happens, marketers often overlook identifying a target audience and jump straight into deliverables.
Topics: Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology
