According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."
Meaningful Content Makes the Sale
We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.
High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.
Here, we will introduce 5 metrics you can use to assess your lead generation strategy.
You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.
Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business.
Topics: Marketing Automation
As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites
If you’ve ever managed an email automation tool, you are among those who know two things to be true:
Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?