Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business.
As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites
If you’ve ever managed an email automation tool, you are among those who know two things to be true:
Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?