Digital Marketing During Coronavirus

Posted by Lynn Yeldell

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

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Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting

How Inbound Marketing Benefits Sales Teams

Posted by Rhodes Gibson

Meaningful Content Makes the Sale

We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.

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Topics: Marketing Automation, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

5 Metrics To Assess Your Lead Generation Strategy

Posted by Rhodes Gibson

High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.

Here, we will introduce 5 metrics you can use to assess your lead generation strategy. 

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Topics: Content Marketing, Marketing Automation, Inbound Marketing, Sales Enablement

Marketing Automation Has The Power To Change Your Business Forever

Posted by Rhodes Gibson

You can't experience real success for your business if you're trying to manage it all. For busy business owners, marketing automation is a surefire way to experience success and take back precious time.  

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Topics: Content Marketing, Marketing Automation, ebook

5 Reasons to Automate Your Inbound Marketing Process

Posted by Vira Vielmann

Inbound marketing and marketing automation are a match made in heaven. Although the two are entirely different concepts, the essential elements of each go hand-in-hand to create a perfect strategy for attracting, converting, and retaining clients to your business. 

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Topics: Marketing Automation

5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

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Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology

Managing List Chaos in Your Email Automation Tool

Posted by Graham Lambertson

If you’ve ever managed an email automation tool, you are among those who know two things to be true:

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Topics: Marketing Automation, Email Marketing, Optimize, Inbound Marketing, Demand Generation, Marketing and Sales Technology

Why Should Realtors Include Facebook in Their Marketing Strategy?

Posted by Vira Vielmann

Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?

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Topics: Marketing Automation, Email Marketing, Social Media, Marketing and Sales Technology