Finally, Understand How To Calculate Digital Marketing ROI

Posted by Rhodes Gibson

Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.

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Topics: Optimize, Paid Advertising, Data-Driven Discovery, Analytics and Reporting, Marketing and Sales Technology, ebook

Make Content Marketing Part of Your Strategy

Posted by Vira Vielmann

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

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Topics: Content Marketing, Social Media, Paid Advertising

Hey Realtors! Yes, You Need a Website.

Posted by Vira Vielmann

A rebuttal to Inman’s article Most Realtors Get Zero Leads From Personal Websites

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Topics: Content Marketing, Marketing Automation, Email Marketing, Paid Advertising, Inbound Marketing, Marketing and Sales Technology