According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."
Today's world of online marketing leaves little room for failure and makes way for businesses who work hard to experience success. To truly optimize your digital marketing plan and make gains in your business, you're going to have to understand the importance of analytics.
This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.
Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.