When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.
Topics: Plan, Content Marketing, ebook
Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.
Topics: Plan, Data-Driven Discovery, Analytics and Reporting, ebook
Can fake people help boost your business? If you're creating data-driven, goal-centric personas, yes they can! Learning about personas and developing them as a way to create more strategic marketing is a proven way to boost connection with your ideal audience.
Topics: Plan, Content Marketing, Data-Driven Discovery, ebook, personas
