Build a Marketing Plan That Makes 2020 Your Best Year Yet!

Posted by Rhodes Gibson

When the end of the year rolls around, it's easy to say you're too busy to make a plan for next year. Starting the next year off without a plan, however, is a recipe to end up right where you started. If you want to experience TRUE success in 2020, it's time to buckle down, break out the spreadsheet, and create a marketing plan that will launch you into your biggest dreams.

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Topics: Plan, Content Marketing, ebook

Metrics and Measurements of Digital Marketing Matter For Your Business

Posted by Rhodes Gibson

Putting your tools to good work means you must first understand how they work. Understanding the metrics and measurements behind digital marketing paints a clear picture of the tools and strategies that are working for your business and which ones need to go.

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Topics: Plan, Data-Driven Discovery, Analytics and Reporting, ebook

Personas Are The Powerful Business Tool You Didn’t Know You Need

Posted by Rhodes Gibson

Can fake people help boost your business? If you're creating data-driven, goal-centric personas, yes they can! Learning about personas and developing them as a way to create more strategic marketing is a proven way to boost connection with your ideal audience.

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Topics: Plan, Content Marketing, Data-Driven Discovery, ebook, personas