How Inbound Marketing Benefits Sales Teams

Posted by Rhodes Gibson

Meaningful Content Makes the Sale

We’re familiar with inbound marketing as the best way to offer meaningful content designed specifically for your audience. Where outbound marketing can be disruptive, inbound marketing helps to forge connections and offer solutions for the problems your audience is currently focused on. Despite having “marketing” in the name, inbound activities are actually hugely beneficial to sales teams as well. Projects that fall under the title of inbound marketing serve to get more business, transform leads into valuable customers, and in general, make the sales teams’ jobs a whole lot easier! A solid inbound marketing strategy, either built and sustained internally or with the support of a marketing agency, will ensure your current and future customers are supported.

Read More

Topics: Marketing Automation, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

5 Metrics To Assess Your Lead Generation Strategy

Posted by Rhodes Gibson

High-quality inbound marketing campaigns are firmly built upon the foundation of measurable results. Despite the details of your marketing strategy, you should always be able to look to the metrics to determine whether or not it is working and how it can be improved. A lead generation strategy is no exception. If you are currently working on methods to increase lead generation, this blog is for you.

Here, we will introduce 5 metrics you can use to assess your lead generation strategy. 

Read More

Topics: Content Marketing, Marketing Automation, Inbound Marketing, Sales Enablement

5 Benefits of Marketing Automation You Haven’t Considered (Yet)

Posted by Vira Vielmann

As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool.  Automation is complex, however, and if you don’t fully understand how it works, are not  up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could  just be wasting your time, effort, and resources on doing what you’re doing now.

Read More

Topics: Content Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Sales Enablement, Marketing and Sales Technology

How to Use Personas to Achieve Your Sales Goals

Posted by Vira Vielmann

If you’re a seasoned marketer, you’ve heard about buyer personas at one point or another. But, with so much talk about personas, it was surprising to learn that most professionals believe personas are a nice-to-have, instead of a must-have. We get it. Sometimes a launch date comes up quicker than expected and your boss needs a marketing plan yesterday. When this happens, marketers often overlook identifying a target audience and jump straight into deliverables.

Read More

Topics: Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology

How to Create Landing Pages That Convert

Posted by Vira Vielmann

Whether you’re looking for newsletter subscriptions, white paper downloads, or donations, a landing page can help meet your goals. Landing pages are meant to influence action, and for that to happen they have to be designed and developed it correctly. In this blog post, we discuss easy ways to create landing pages that drive conversions.

Read More

Topics: Email Marketing, Inbound Marketing, Demand Generation, Sales Enablement, Marketing and Sales Technology