As a marketer or business owner, chances are you’ve heard about marketing automation. You or your team may even be using a marketing automation tool. Automation is complex, however, and if you don’t fully understand how it works, are not up to speed on how to best use your tool, or don’t have an expert at your disposal, you could be missing out on opportunities to better market your brand. And if you’re not taking advantage of all marketing automation has to offer, then you could just be wasting your time, effort, and resources on doing what you’re doing now.
If you’re a seasoned marketer, you’ve heard about buyer personas at one point or another. But, with so much talk about personas, it was surprising to learn that most professionals believe personas are a nice-to-have, instead of a must-have. We get it. Sometimes a launch date comes up quicker than expected and your boss needs a marketing plan yesterday. When this happens, marketers often overlook identifying a target audience and jump straight into deliverables.
Whether you’re looking for newsletter subscriptions, white paper downloads, or donations, a landing page can help meet your goals. Landing pages are meant to influence action, and for that to happen they have to be designed and developed it correctly. In this blog post, we discuss easy ways to create landing pages that drive conversions.