There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.
What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.
Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?
5 Barriers Keeping Your Business From Showing Up on Google
So, your business isn’t showing up on Google. Ok, we can help. First, every marketer and business owner needs to understand how search engine optimization (SEO) works. No, this isn’t a technical article, so don’t start looking at your browser tabs just yet. If you want to show up on Google – or any search engine for the matter – great SEO is going to get you there. If you primarily pay for ads, this isn’t the article for you. But, trust us. We’ll keep this simple and help get your business found.
Gone are the days of trolling neighborhoods looking for “For Sale” signs; searching for homes has gone digital. It’s convenient, fast, and mobile for homebuyers scouting listings and real estate websites. What are they most looking for? According to The Wall Street Journal, homebuyers spend 60 percent of their time perusing listing photos online, and only 20 percent each on the listing and agent descriptions. For any professional in real estate, there is a huge opportunity to market to consumers. You just need to know the right way to use real estate images. In our last post, we discussed how to drive traffic to your real estate website. In this post, we’re discussing the power of images, and what you as a real estate professional need to do to start getting more eyes on your online listings.