Digital Marketing During Coronavirus - Social Media Strategy

Posted by Seventh Scout

There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.
Find more statistics at Statista

This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%. 

Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?

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Topics: Social Media, Webinar

Digital Marketing During Coronavirus

Posted by Lynn Yeldell

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

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Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting, Webinar

Social Media is as Engaging as Ever--Are You?

Posted by Rhodes Gibson

If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.

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Topics: Social Media

10 Proven Ways To Improve Your Web Presence

Posted by Rhodes Gibson

Over 97% of consumers use the world wide web to find new brands and make purchases.  Therefore, ranking in Google results and being visible online is non-negotiable in business. To be successful, however, you have to do more than just be visible. It is also imperative to stand out. Here, we’re going to dive into ten proven steps you can take as a business to improve your web presence.

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Topics: Website Design and Development, Optimize, Social Media

5 Things That Affect Search Engine Results

Posted by Vira Vielmann

There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

4 Ways SEO Helps Grow Your Business

Posted by Vira Vielmann

What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.

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Topics: Content Marketing, Website Design and Development, Social Media, SEO

Make Content Marketing Part of Your Strategy

Posted by Vira Vielmann

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

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Topics: Content Marketing, Social Media, Paid Advertising

5 Things That’ll Kill Your Facebook Strategy

Posted by Vira Vielmann

Recommendations and best practices on how to get Facebook marketing right are bountiful. Yet, there’s not a ton of information on pitfalls and mistakes that will make your social accounts tank if you steer them into troubled waters.

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Topics: Social Media, Marketing and Sales Technology

Yes, You Need a Social Media Audit. Here’s Why.

Posted by Rhodes Gibson

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

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Topics: Social Media, Marketing and Sales Technology

Why Should Realtors Include Facebook in Their Marketing Strategy?

Posted by Vira Vielmann

Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?

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Topics: Marketing Automation, Email Marketing, Social Media, Marketing and Sales Technology