Seventh Scout Blog

There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.
Find more statistics at Statista

This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%. 

Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

If you want to grow your business, introduce a new product, or check up on your competition, social media is a place to go. With so many different platforms out there, it is hard to figure out which sites are the best fit for your needs. Here are a few tips and tricks that can free up your time and make the decision much easier for you and your marketing department.

Over 97% of consumers use the world wide web to find new brands and make purchases.  Therefore, ranking in Google results and being visible online is non-negotiable in business. To be successful, however, you have to do more than just be visible. It is also imperative to stand out. Here, we’re going to dive into ten proven steps you can take as a business to improve your web presence.

This is an excerpt from the ebook The Manager’s Guide to Building a Smart Marketing Strategy.

Content marketing is a powerful and effective way to reach your customers, no matter your strategy, no matter which part of the customer journey. But before you start filling out a content calendar or hiring a freelance writer, take stock of your existing content, and divide that into three categories: owned, earned, and paid media. This will let you assess what category you need to attack first.

Almost every business in 2018 has some sort of social media strategy. For some businesses, it’s a well-planned, financially-fueled strategy that is carried out by a team of paid professionals. For others, it consists of creating a social media profile on a few different platforms and then remembering to post when an idea strikes. And, of course, there are plenty of businesses that fall somewhere between the two on the spectrum.

Social media has millions of users worldwide, and more and more businesses are eager to leverage this technology to promote their products and services. But for someone who’s never had to use social media for business before, it can be very overwhelming to know where to start. Plus, more traditional marketing and PR efforts like radio and tv spots, billboard displays, and newspaper/magazine ads are still prevalent and popular in the real estate industry, so why fix something that isn’t broken?