There are a ton of different things that affect and influence how your business shows up in a search engine’s results. Instead of providing you with a comprehensive manual of all those things (that ebook is coming soon!), we’re starting small. Let’s take a look at the five things that can affect SEO.
What’s the value of SEO? How does it benefit my business? Do I really need it? We’ve heard them all, and we get it. In today’s landscape, there’s an overwhelming amount of marketing strategies, tools, and technology that not only claim to help do your job better, but also help generate more business for your brand. And while there’s a ton of talk and hype around each of these widgets, some are indeed legit and some fall by the wayside. But we’re not here to rate marketing tools. We’re here to tell you that out of everything you’ve heard or read when it comes to your spicing up your marketing strategy, you absolutely need SEO to be a part of it. And not just SEO, but great SEO.
Audits are misunderstood, and maybe it’s because when you hear and read “audit” you think of an IRS audit. Well, even though it’s nearing the time for filing taxes, a website audit is not at all something to fear, ignore, or scoff at. Audits that assess your marketing function are essential for ensuring that your processes, systems, and tools are working and performing the way they’re expected to. How else would you know that you’re not expending time and resources in vain?
At Seventh Scout, we’ve been on both sides of Dev partnerships. We’ve seamlessly augmented the Dev workforce of larger agencies and clients to help them achieve their goals without making a permanent hire. We’ve also needed Dev partners to help with some of our overflow periodically. With that, we’re very familiar with the vetting process that can help align a potential Dev partnership.
Topics: Website Design and Development
You can’t develop a clear path forward for your business unless you know where you’ve been and where you are going. Conducting annual audits in the different areas of your business can help you do just that!
Almost every marketer has heard about content marketing by now, but many either don’t see the benefits or moving slowly to implement. But with so many ongoing projects and deliverables in place, a team to manage, and leaders to report to, sometimes content marketing can fall by the wayside. After all, there are many misconceptions out there that content marketing has little ROI, takes too long to execute, and requires too many resources. However, when done right, content marketing has several benefits for the business and you don’t have to expend all of your resources or your wallet to execute it. In this blog, we shatter those misconceptions and offer the biggest benefits to using content marketing to build your brand and enhance your marketing function.
You’ve probably heard developers use the terms “front-end” and “back-end” development, in fact, you may have been using them interchangeably. Don’t feel bad, the difference can be unclear and confusing, sometimes even for those in the industry. These days, digital marketers have to be able to navigate the landscape of development; knowing these terms and what they mean is the first step towards understanding how websites are made.
Since way way back in the days of Geocities and Angelfire, civilian internet users have been able to spin up a free or freemium website in minutes. However, there were few guarantees when pioneering your own website on these platforms. A couple things you could rely on were ads aplenty – obscuring your cute 1997 content – and ads…..oh, and there were ads.
Website navigation is something which seems like it should be easy. I mean, all of your favorite websites are surely very easy to navigate and use, right? As simple as it may seem, effective navigation schemes, which popular websites use, are specifically designed to be user-friendly, meaning hours upon hours of blood, sweat, and tears have gone into UI design and UX considerations. Navigation menus aren’t merely thrown together. Chances are some website developers somewhere had heated arguments about where to put the menu bar, all so that you can have a flawless experience.
Topics: Website Design and Development