The Fundamentals of Measuring Your Digital Marketing

If you’ve shied away from digital marketing because tracking and measuring results is confusing - you’re not alone. Understanding how to navigate the different digital marketing ROI tools, the metrics they produce, and the suggestions they offer can be quite intimidating. But to be able to create a new strategy, redirect your marketing efforts, or even plan your next year's budget, it's critical to analyze your existing campaigns and projects to see if everything you and your team are doing is worth it.

Download Analytics 101: Understanding the Metrics and Analytics of Digital Marketing to learn the fundamentals of measuring marketing.  The content will take you through everything from understanding why you need to have goals related to digital marketing, to how to choose the best digital marketing metrics for your business, and everything in between.