Digital Marketing During Coronavirus

Posted by Lynn Yeldell
Lynn Yeldell
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According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

At Seventh Scout, we have been busy helping our clients adjust and adapt to this new way of conducting business in the age of coronavirus and COVID-19. Adjustments that will be with us for the months to come. Some adaptations may become a permanent way of life and business.  

In the following webinar recorded on April 1, 2020, Rhodes, Lynn, and Eve led a lively, interactive discussion with leaders and members of Austin's LGBT Chamber to discuss four tips to incorporate today to become better prepared for the upcoming shifts in our businesses due to the impacts of the global coronavirus pandemic. 

The four topics the group discussed were:

  1. Know your audience. Build personas.
  2. Online must match or better your offline. 
  3. Social channels are now your front door and your back door.
  4. It's a marathon and not a sprint. 

Below is a recording of this virtual "lunch and learn" which is free and available for all to learn. We discuss many real life scenarios across numerous industries and disciplines including business to business, healthcare, non-profits, writing, marketing, tech firms, media outlets, foundations, a celebrity fitness trainer, and more.

(And some inside intel, be sure to watch to the end where all of the participants grab their pets and kids to share some screen time. Unlike the NYTimes Tech folks, in this time of "physical distancing", seeing your kids and pets is the brightest part of our meetings and days!)


Next in our series of webinars is "SEO During Coronavirus (COVID-19) - Where to Start? How to Adapt? "

SEO During Coronavirus

If you would like to share a tip, give us some feedback, or get copy of the presentation, contact us and we are happy to share.

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Topics: Content Marketing, Website Design and Development, Marketing Automation, Email Marketing, Act, Social Media, Paid Advertising, SEO, Analytics and Reporting, Webinar